Best video format for WhatsApp
For WhatsApp sharing, MP4 is typically the safest export format, especially for mixed-device groups.
Use MP4 for broad playback
WhatsApp groups often include iPhone, Android, desktop, and web users. MP4 is a safer export than MOV or GIF when you want the clip to play reliably for everyone.
Keep clips short
Shorter clips upload faster, download faster, and usually look better after compression. Trim anything the viewer does not need before reducing quality.
GIF or MP4?
Use MP4 for video clips with sound or smooth motion. Use GIF only for very short silent loops where universal inline animation is more important than file size.